Background
Sitonia Consulting is an independent information service company that provides timely reporting and accurate price assessments for China’s agriculture market.
Established in 2021, Sitonia is comprised of a team of international analysts with a combined experience of 20 years analyzing and pricing in grains, oilseeds, fertilizer, animal feed, and meat markets.
Sitonia’s management team has previously taken instrumental roles in developing market coverage and price-benchmarking services at internationally renowned institutions including StoneX Group and Fastmarkets Agricensus.
Members of our team have been referenced and quoted by mainstream media including Bloomberg, CNBC, Financial Times, New York Times, Reuters, WSJ, etc.
Our mission is to bring greater understanding of the rapidly growing Chinese agriculture market to a global audience.
China’s agriculture sector is becoming increasingly pivotal in the global marketplace as the world’s second largest economic powerhouse continues to generate robust growth and imports more agricultural products around the world.
Services
Analysis
Daily articles and commentary analyzing the impact of global events on China’s agricultural market, as well as weekly reports capturing key trends on price movement, stocks level, and cargo-buying pace.
Prices
Tracking of more than 50 domestic and international price series of agricultural commodities that are either traded within or imported into China.
Data
One-stop platform for China’s import, export, trade, farmer sales, state auctions and stocks data that are interactive and downloadable for your risk management and analysis.
Consulting
Consultation and advisory sessions to address specific questions for market participants including traders, producers, importers, exporters, analysts and policy-makers.
How it works
Live updates
Our team tracks fundamental factors ranging from macro trends such as policy shifts, weather changes, and futures market volatility to events including supply and demand forecasts, and company earnings that could affect your trading, risk management, and strategic decisions.
Articles published real-time to keep you informed.
Daily report
Sitonia’s daily update comprises articles, commentaries, and headlines summarizing key fundamental events and price movements.
The daily update is delivered via email by 18:30 Shanghai local time every working day.
There is also a weekly breakdown published every Friday highlighting the impact of important events happened during the week.
Database
Full archive of articles and collection of data that enables you to analyze both short-term trends and long-term implications.
Leadership
Darin Friedrichs
Darin is the co-founder and market research director at Sitonia Consulting. Previously he wrote China agriculture research for StoneX, served as an global S&D analyst at a prominent trading firm in Dalian, and began his career in Iowa performing global market research.
Darin now heads market research and editorial activities at Sitonia. As an American national, he has been based in China for over 5 years.
Johnny Huang
Johnny is the co-founder and director at Sitonia Consulting, focusing on company strategy and daily content creation. Prior to Sitonia, Johnny worked at Fastmarkets Agricensus in London, leading the pricing and coverage of global soybeans and freight market, as well as heading the research of Chinese agriculture market.