One of the top-trending stories on Baidu today was “Why don’t young people like Master Kong anymore?” in reference to a popular brand of iced tea made by the company Master Kong, which is also the market leader in China’s instant noodle market.
The company’s main operations are beverages, which accounted for 63.4% of revenue last year, and instant noodles, which accounted for 35.9%.
In 2025, revenue decreased by 2.0%. This is the first time since 2016 that the company reported a decline in reven...