Plant-based meat in China: fast growth, bright prospects, yet socially complex
The plant-based meat sector has received a huge amount of investment and media attention in recent years, but so far the consumer response has been muted or occasionally hostile. Major brands including Starbucks, KFC, and chicken-chain Dicos have all had various plant-based options on their menus over the past year with mixed success.
American company Beyond Meat has made a push into the Chinese market, including sett...